According to the literature, there may be an influence on the induction of specific regions of the human brain. So to speak, the region that sense of joy to be induced externally by some mechanism of audible or visual stimulation could result in the individual the same feeling connected to associated region.

As in Pavlov study with dogs, which stimulation of secretion taste, this study demonstrates that a series of geometric shapes and symbolic patterns may lead to an emotional state.

This type of study is important for understanding the behavioral mechanism of individuals living in society. No doubt that this could be used as a form of manipulation through the media, but would like to stress that any knowledge, this could be used for harm. But the aim of this study is to bring media to the welfare of the general.


It was used 5 groups of 5 individuals to conduct the sessions. It was used digital devices so they could be evaluated. A questionnaire before starting the study and at the beginning of each session was used, so it could be traced a personality profile.

The names of candidates will be kept confidential in accordance with the ethics commission established. For nomenclature purposes, fictitious names will be adopted.

2.1 Groups

The groups were divided and recorded. The groups were named as G1, G2, G3, G4 and G5. Each member has adopted a classification and registration as the group that was situated. Therefore it would be a member G1-1, G1-2, G1-3, and so on. Candidates had good health, good vision, any previous trauma (neither physical nor mental). Their ages ranged from 25 to 35 years. They were distributed in a more homogeneous as possible.

2.2 Experiment

2.2.1 Interview

To trace the personality of individuals, in order to compare with the course of the study, a questionnaire was designed so that each member responded.

The questionnaire consisted of personal taste questions.

Name: Age: Sex: () M () F

Favorite color:

What is the most memorable experience in the last 10 years ?:

If you were an animal, what would it be ?:

How do you see on the company ?:

What is your role in your family ?:

How old should you have ?:

What style of music you enjoy ?:

What is your favorite song ?:

Do you play some instrument?:

Select a number: () 1 () 3 () 5 () 7 () 13 () 2

How would you act in a conflict in a restaurant, which the cashier gave him the wrong change ?:

What offends you ?:

What words would you use to insult someone ?:

What are the responsibilities that a leader must have ?:

As you would ask someone, some favor of your interest ?:


PS .: As the candidates answered the questionnaire, their brain activity was monitored.


2.2.2 Brain Association

All groups were exposed to static images and dynamic images represented by any feeling / emotion.

The feelings / emotions are: Joy, sadness, anger, peace, sleep, aphorisms, anxiety, pain, pleasure, sexual arousal, obedience, hunger, satiety, thirst and fear.

All groups remained the same exposure time and monitored by electrodes brain activity.

2.2.3 Previa results

Presented satisfactorily the results of brain activity. A pattern in the region of each sensation was observed in all the five groups. A lower standard deviation of 3% in the results was obtained ensuring the reliability of the social experiment.

2.3 Monitoring brain activity with geometry and symbology

The exposed groups were given a series of geometric images and to monitor symbols regions of brain activity.

The geometries used were: square, rectangles, triangles, circles and cubes.

Symbols: Crossed Lines, Interruptible lines, light colors and flashes.

2.3.1 Previous results

It was found that squares and rectangles act in the same region that obedience is generated. Triangles do not have much effect. flashing circles stimulate wakefulness and colors stimulate joy, sadness, anxiety and anger. crossed lines operating in the same field of anxiety.

2.4 Induction

2.4.1 pre-session interview.

Prior to each session a profile test was performed to track the behavior through the sensations studied. It also includes a daily routine.

What did you do today?:

Name an animal that you would like to have for today ?:

What animal you would be today ?:

What is your color for the day ?:

5 to 10 (five to ten minutes to minimum and maximum), what your mood today ?:

Relate what you like to eat today:

Relate what you love to do after we leave here:

Type the name of an important person for you:

An influence for you:


2.4.2 Exposure

The first group was exposed to the geometries and symbols that were associated with the same field of joy.

The second group was exposed to the geometries and symbols that were associated with the same field of anger.

The G3 toward anxiety, G4 toward sexual arousal and G5 to hunger.

Throughout the period, they were made before logging on the interview. When the group showed changes in behavior pattern, was not made the session and so it was until the effect disappeared.

The videos were formed by sparkling geometries and patterns assumed position and order of appearance. The colors were placed in circles in squares and background to stimulate the brain region. Importantly, none of the candidates was or photosensitive epileptic.


The G1 after 17 days showed changes in their behavior. Some members had improvements in mood, were stunning. They had a desire to fly. The animals that would like to be was overall birds able to fly. After the change in behavior, the session was interrupted and inhibited the effect 3 days.

The G2 was exposed to flashes of red and black lights, sharp geometry and ferocious speed in changing slide. Showed change in behavior in 7 days. Invoked feeling and desire to fight. They wanted to watch wrestling or violent sports. It was unanimous animal of choice on a specific day. This animal was the lion. In the other sessions were generally carnivorous animals, ranging from dogs, cats and extinct animals such as dinosaurs. After the change in behavior, the session was interrupted and inhibited the effect on 5 days.

G3 presented a psychiatric characteristic of nervousness. His gestures were of repression. Before the sessions could not find a comfortable position. The effect was almost immediate to the beginning of the sessions. In three days there had been changes in the behavior of some members. After stopping the effect remained for over 9 days.

G4 was more remarkable. 5 days session already had increased sexual libido. Women were more refreshing clothes, dared in exotic hairstyles and men did almost everything to get attention. The animals generally possess a high level of reproduction, such as rabbits, poultry and cattle. After the interruption of the session, it took 23 days for the default behavior back. In women, the effect again at 14 days.

The G5 had a change in behavior in 12 days. Food consumption has increased by 68%. Your bills in restaurants and cafeterias increased considerably. They did not feel satisfied. After the interruption took 4 days to effect be inhibited.


The behavior can be manipulated by external stimulation. geometric and symbolic patterns directly influence brain activity, generating temporary addictions. In conclusion, a 15-minute session on a daily period is required so that if there is a change in behavior. It was also noted that the greater resistance of acquiring effect, inhibition also has resistance. People skeptical have a slightly higher resistance, but is not immune to the effects seen.

The health of the candidates did not change. Except for the G5 group had levels of fat and increased cholesterol, but nothing that ocasionasse serious health risks.